# Automation for Real Estate

> Estate agencies lose leads to timing, not effort: a portal enquiry sits unanswered for two hours while an agent is on a viewing, or the same buyer gets contacted by three agents who never checked who owned the lead. Automation fixes the timing and the handoffs, not the sales conversation itself.

## The cost of a slow first reply

Portal leads go cold fast, and the agency that replies first usually wins the viewing regardless of price or property. When leads sit in an inbox until whoever is free happens to check it, that speed advantage disappears for reasons that have nothing to do with sales skill.

## What automation actually removes

**Lead routing and dedupe.** A new portal enquiry gets matched against existing contacts (same buyer, different channel happens constantly), assigned by zone or language, and an acknowledgment goes out within minutes, before an agent has even seen it.

**Viewing follow-up.** After a viewing, a scheduled check-in goes to the buyer, and feedback gets logged against the listing automatically instead of living only in an agent's memory.

**Listing and price-change alerts.** Buyers who match a new listing, or a price drop on something they viewed, get notified without someone manually cross-referencing a spreadsheet of preferences.

**SLA visibility.** A manager can see which leads have gone unanswered past a set window, before the buyer has already booked a viewing with a competitor.

## Systems we typically connect

Idealista, Fotocasa, and agency-website leads via email parse or webhook where available; HubSpot, Pipedrive, or a custom PostgreSQL CRM; WhatsApp Business for buyer communication; Google Calendar for viewings.

## What we would not recommend

Automating the actual sales conversation, buyers can tell, and it costs trust exactly when it matters most. Routing leads by rigid rules that ignore an agent's actual availability or relationship with a buyer.

## Delivery

Lead routing plus one other workflow (viewing follow-up or listing alerts) typically ships in 4-6 weeks for agencies with 5-30 agents. InfoWebPlus, Manilva, remote delivery.

## FAQ

### Can you route leads by language as well as zone?

Yes, when the portal or form captures that signal. Costa del Sol agencies usually route by both, an EN/DE-speaking buyer often needs a different agent than a local Spanish enquiry.

### How does this avoid two agents contacting the same buyer?

Dedupe matches by email or phone before assignment, so a returning buyer routes back to whoever already owns that relationship instead of being treated as a fresh lead.