# CRM Development for Real Estate

> Real estate CRM must match how agents actually work: portal leads, WhatsApp threads, viewing notes, and exclusivity contracts, not a generic B2B pipeline. We build CRM that syncs Idealista/Fotocasa inquiries, tracks buyer temperature, and stops duplicate follow-ups across agents.

## Portal leads are not CSV exports

Agents receive leads from Idealista, Fotocasa, agency website, walk-ins, and referrals, often the same buyer on two channels. CRM must dedupe, assign by zone or language, and enforce SLA timers before leads go cold.

## Features that matter on the Costa del Sol

**Multilingual buyer profiles.** EN/ES/DE/FR preference, budget, zones (Marbella, Estepona, Sotogrande), financing status, and viewing history in one timeline.

**Listing and exclusivity linkage.** CRM deals tied to property records with mandate dates, price changes, and viewing feedback, not free-text chaos.

**Collaboration without lead theft.** Clear ownership, co-agent splits, and manager visibility when SLAs slip.

**Vendor side optional module.** Landlord onboarding, appraisal notes, and marketing approval for listings.

## Integrations

Inmovilla, HubSpot, Pipedrive, custom PostgreSQL, WhatsApp Business, email parse from portals, Google Calendar for viewings.

## Delivery

Lead routing + buyer timeline in 5–8 weeks for agencies with 5–30 agents. InfoWebPlus, Manilva.

This complements our broader [custom software](/services/custom-software) service, and pairs naturally with [AI integrations for real estate](/topics/ai-integrations/real-estate) when the same lead workflows need automation beyond the CRM itself.

## FAQ

### Can you integrate Idealista leads automatically?

Yes - via email parse, webhook where available, or middleware. We validate lead format changes with monitoring alerts.