We build web applications, integrations, and pragmatic AI for founders and operators, working directly with the senior engineers who ship the work.
Projects we designed and built for real clients.
Website redesign for a long-term car hire company in Estepona, plus its back office and a customer app in store review.
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A React Native and Expo app for a private school in Bucharest: messaging, push notifications, grades and a photo gallery, published on…
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WordPress development, page preparation and technical consulting for an independent EOR and global expansion advisor.
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An e-learning back office for accountancy students, moved to Laravel, Livewire, Alpine.js and Tailwind with no lost features, plus…
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UK company formation website with name search, fixed-price packages and online ordering.
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UK company formation website with a memorable mascot, name check on the first screen and fixed-price plans.
View projectWeb applications, integrations, custom software, and pragmatic AI, scoped honestly and built to last.
Pragmatic AI wired into workflows you already run, after a sober fit check, never because it's fashionable. We pilot on real tasks, add guardrails, and tell you when AI isn't the answer.
Cross-platform mobile apps for iOS and Android, scoped from a mapped workflow rather than a wishlist of features. We ship a thin, usable slice first, then iterate with you.
Fast, accessible websites and web applications that do a job, capture a lead, book an appointment, run an operation, not just look good in a portfolio. Built on maintainable stacks your team can update.
Internal tools and business software scoped from how your work actually runs, replacing spreadsheets, manual steps, and copy-paste bridges. We map the workflow first and build only what earns its place.
We are not selling agency power or global-scale theatre. We sell clear thinking, careful execution, and plain-language realism.
Tight discovery, written assumptions, thin vertical slices, and reviews you can follow without a translation layer. You talk to the people who build, not to a rotating cast of account managers. After launch the same engineers stay accountable, with documented systems and agreed response times.
Web applications and internal tools, APIs and integrations, workflow automation where it pays for itself, and AI features only after a sober fit check, not because it is fashionable.
Vanity redesigns with no measurable outcome, body-shop staffing, fake satisfaction scoreboards, or calling a landing page a transformation programme. No borrowed credibility.
Founders, product leads, and operators who want tradeoffs on the table, documentation that survives handover, and a partner who will say no when no protects the schedule.
Beauty contests with ten vendors, fixed-price miracles with moving success criteria, or engagements where nobody can define what shipped means.
Replacing spreadsheet workflows with a small internal app. Syncing CRM and fulfilment with resilient APIs. Automating repetitive data entry with guardrails and logs. Piloting an AI assist only after evaluation on real tasks.
Velocity versus polish: we pick the smallest release that is still safe. Build versus buy: we buy boring commodities and build where you differentiate. Cool stacks versus boring tech: we bias to boring when it lowers risk.
Philosophy
Software is a liability until it creates value. We optimise for understandable plans, timelines adults can trust, and systems someone will be glad to inherit next year.
Rough scope is fine. Hard deadlines are fine too. We answer with options, ranges, and tradeoffs, not with a miracle roadmap.
Direct answers • Realistic estimates • Clear next steps