No retainer, no fixed bid on undefined work. Time-and-materials billing, scoped first, so the estimate reflects the actual job.
We map the real workflow first, usually with Workflow Mapping, so the estimate is based on how the work actually happens, not a guess from a project brief.
You get an hourly rate and a realistic range for your specific project, not a number pulled from nowhere. A narrow, well-defined request gets a tighter range than a large, open-ended one.
Work happens in stages you can see, not one long stretch before a reveal. You get real progress to check, not just a delivery date to wait for.
Each stage ends with something working, not a status update. You approve before the next stage starts, so the direction is never a surprise.
Custom work, CRM builds, integrations, internal tools, is billed hourly, not as a fixed bid guessed before we understand the problem. A fixed bid on undefined work either pads the price to absorb the unknowns, or cuts corners to hit a number. Neither helps you.
Workflow Mapping, or a shorter scoping conversation for smaller requests, comes first and turns that hourly rate into a realistic range, not a single number pulled from nowhere. The better-defined the workflow, the tighter the range.
The three catalog services, SEO Audits, Technical SEO Reviews, and Entity Stacking, are the exception: fixed scope, so they carry a fixed price upfront.
No payment upfront on a scoping conversation. We review your request and confirm scope before anything is billed.
Tell us what you're trying to fix or build. We'll scope it and give you a realistic estimate.