CRM Development

CRM Development for Real Estate

Real estate CRM must match how agents actually work: portal leads, WhatsApp threads, viewing notes, and exclusivity contracts—not a generic B2B pipeline. We build CRM that syncs Idealista/Fotocasa inquiries, tracks buyer temperature, and stops duplicate follow-ups across agents.

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Portal leads are not CSV exports

Agents receive leads from Idealista, Fotocasa, agency website, walk-ins, and referrals—often the same buyer on two channels. CRM must dedupe, assign by zone or language, and enforce SLA timers before leads go cold.

Features that matter on the Costa del Sol

Multilingual buyer profiles. EN/ES/DE/FR preference, budget, zones (Marbella, Estepona, Sotogrande), financing status, and viewing history in one timeline.

Listing and exclusivity linkage. CRM deals tied to property records with mandate dates, price changes, and viewing feedback—not free-text chaos.

Collaboration without lead theft. Clear ownership, co-agent splits, and manager visibility when SLAs slip.

Vendor side optional module. Landlord onboarding, appraisal notes, and marketing approval for listings.

Integrations

Inmovilla, HubSpot, Pipedrive, custom PostgreSQL, WhatsApp Business, email parse from portals, Google Calendar for viewings.

Delivery

Lead routing + buyer timeline in 5–8 weeks for agencies with 5–30 agents. InfoWebPlus, Manilva.

HubSpot

Salesforce

Attio

PostgreSQL

CRM Development service overview

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CRM Development