CRM Development for Real Estate

Portal leads are not CSV exports

Agents receive leads from Idealista, Fotocasa, agency website, walk-ins, and referrals, often the same buyer on two channels. CRM must dedupe, assign by zone or language, and enforce SLA timers before leads go cold.

Features that matter on the Costa del Sol

Multilingual buyer profiles. EN/ES/DE/FR preference, budget, zones (Marbella, Estepona, Sotogrande), financing status, and viewing history in one timeline.

Listing and exclusivity linkage. CRM deals tied to property records with mandate dates, price changes, and viewing feedback, not free-text chaos.

Collaboration without lead theft. Clear ownership, co-agent splits, and manager visibility when SLAs slip.

Vendor side optional module. Landlord onboarding, appraisal notes, and marketing approval for listings.

Integrations

Inmovilla, HubSpot, Pipedrive, custom PostgreSQL, WhatsApp Business, email parse from portals, Google Calendar for viewings.

Delivery

Lead routing + buyer timeline in 5–8 weeks for agencies with 5–30 agents. InfoWebPlus, Manilva.

This complements our broader custom software service, and pairs naturally with AI integrations for real estate when the same lead workflows need automation beyond the CRM itself.